Hungry for Success
Founded in 1982, The Saxton Group started by putting its people at its center and was able to grow two pizza shops into a chain of 50. In 2004, the Mazzio’s Pizza stores were sold, allowing The Saxton Group to fully focus on one objective: bringing the beloved McAlister’s Deli brand to Texas. The Saxton Group now operates 70+ McAlister’s Deli locations across Texas, Oklahoma, Missouri and Kansas and has been named the McAlister’s Deli Franchisee of the Year 7 times–more than any other company in the history of the brand.
The Saxton Group continues to put its people at the center of its business plan and, when the time came to create a new employment portal and update the brand to reflect those people, The Saxton Group came to Fastback. We were able to create new branding, a new logo, a fresh new website, and multiple marketing pieces across several channels to support their new look.