Hungry for Success

Founded in 1982, The Saxton Group started by putting its people at its center and was able to grow two pizza shops into a chain of 50. In 2004, the Mazzio’s Pizza stores were sold, allowing The Saxton Group to fully focus on one objective: bringing the beloved McAlister’s Deli brand to Texas. The Saxton Group now operates 70+ McAlister’s Deli locations across Texas, Oklahoma, Missouri and Kansas and has been named the McAlister’s Deli Franchisee of the Year 7 times–more than any other company in the history of the brand.

The Saxton Group continues to put its people at the center of its business plan and, when the time came to create a new employment portal and update the brand to reflect those people, The Saxton Group came to Fastback. We were able to create new branding, a new logo, a fresh new website, and multiple marketing pieces across several channels to support their new look.

LAUNCH THE SAXTON GROUP

Solution
  • Responsive Website Design and Development
  • Third Party Integration
  • Logo and Branding Suite
  • Print Design
  • Video Production
  • Photo Shoot
  • Email Marketing
  • Social Media Integration

Over $1 Billion in sales since 1999.

VIDEOS

Video is critical to digital marketing so, to support the new brand and the renewed focus of The Saxton Group, Fastback created two videos: an animated explainer video and a live-action, interview-style company overview video.

CUSTOM PHOTO SHOOT

There was a definite need to update the photography and imagery that The Saxton Group was using in their marketing materials and on their website. Fastback spent an entire day on-location in one of their McAlister’s locations capturing the culture, energy, and people who make up the company. The end result is an extensive gallery of photos that are consistent, up to date, and which reflect the strength of The Saxton Group’s market position.

“The Fastback team quickly understood where our brand was today and came up with a strategy that captured our culture in print, on the the web and in video. We have a new brand identity our team loves coupled with a website and videos that bring our story to life for customers, potential employees and key stakeholders. Throughout the process Fastback was on or ahead of schedule, flexible and full of creative ideas to implement throughout the project.”

Adam Saxton  Co-CEO & Owner

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