Fastback delivers results by cutting through the clutter and defining clear paths to success.
Our proven approach delivers solutions by applying four critical steps:
STEP 1
positioning
In order to generate measurable change and to create strategies and tactics that will work for your business, you need to clarify who you are and where you’re starting from. We need to know that too. In the positioning step, we work through your branding, align with your company values and personality, identify your pain points, and take a deep dive into your target audience demographics.
STEP 2
strategy
During the strategy process, we define goals, explore options for turning pain points into business opportunities, and chart a path to measurable success. Strategy is the piece that keeps you on track no matter what the project entails. Websites, marketing, branding, or systems integrations–if you start with strategy, you’re far more likely to get the results that you’re looking for.
STEP 3
channels + integrations
With positioning and strategy defined, we can gather all of your channels, tools, processes, and technologies and put them to work. We’ll cut out anything that’s not meeting your business goals, create any missing pieces, replace technology that’s outdated or limited, integrate what you already have, and align everything so that you are left with an efficient, streamlined, results-driven business ecosystem.
STEP 4
results
Without conversions, you’re not making money and none of this matters. Your marketing, website, business tools, and internal processes should all directly impact your bottom line. We use analytics and business intelligence to build campaigns, evaluate performance, monitor the digital health of your ecosystem, and measure how your audiences are engaging with you.
Want more details about our approach? Download our white paper to get into the nitty-gritty of each step of our process.
SO, THERE’S A PROCESS. I GET IT.
but what will you do for my business?
Strategy
Don’t gamble your budget. Whether it’s marketing, branding, lead generation, or systems integrations, you need a plan.
Business Intelligence
Make better business decisions and increase efficiency through data mining, analysis, and reporting.
Lead Generation
The math is simple. If you want more money, you need more customers. Lead generation strategies and tools get you there.
Paid Search
People are searching for you but are they finding you? A great SEO/SEM plan is the key to digital visibility.
Paid Social
Ad spend has never been easier to measure than it is right now. Put the data to work for you while you can still afford it.
Email Marketing + Automation
Streamline, automate, measure, and get laser-focused with your email campaigns to drive conversions.
Branding
You’re good at what you do. Shouldn’t you look good doing it? Business-aligned branding helps you stand out.
Print Collateral
Sometimes print–not digital–is the right choice. But it can be costly, so it better be creative, beautiful, and targeted.
Content Creation
Fill your marketing channels with great, targeted content and keep your audience coming back.
Video
74% of all online traffic is video. It is the undisputed king of digital content. Put the king to work for you.
Websites + Ecommerce
Your website is still the most likely hub for turning prospects into customers. Better make it a good one.
Learning Management
We build custom, web-based training applications that streamline processes and get your team moving forward.
Mobile Apps
Your business should be where your customers spend most of their time–on their phones.
Third Party Integrations
We don’t just make things. We make things work together. We’ll align and integrate your third party software.
CRM Integrations
What do you get when your CRM is talking to your website and email platform? Conversion magic.
Database Development + Integration
In the cloud or in your offices, Fastback’s database services put your business data to work for you.
There’s no cookie cutter approach that fits every client.
That’s why our process is so critical. Our solutions include a unique mix of deliverables and services aligned perfectly to achieve your goals.
WHAT WE DO
