It’s sophisticated, smart, extremely efficient, and it really works. Really.
Right now, I encourage you to think about your site’s visitors and how your website is positioned in the life of the buying cycle. Is your website incorporated into your sales or marketing efforts? Do you understand the true effect your website has on ROI?
Chances are, you likely understand the importance of your organization’s web presence. But you may also know how easy it can be to overlook how your website can help you reach actual prospects with the right conversations at the right time–that is, finding out which of your website visitors are verified leads and automatically striking up conversations.
You can’t ignore these statistics:
- Only 5% of your website visitors will actually reach out to you; 45% of your website visitors will purchase from either you or your competition in the next 12 months (Gartner Research)
- 75% of clients will purchase from the first sales rep who contacts them. (Gartner Research)
- 80% of marketing-generated leads disqualified by sales will likely buy from someone within 24 months (SiriusDecisions)
What if you could reach those visitors before they reach out to you, before they enter conversation with a competitor or two? What if your sales reps are the first to make contact?
Marketing Automation can grant you these wishes (and you can thank us later).
What is marketing automation?
Marketing Automation (MAT) is a set of technologies that help marketers manage customer experience across online channels. The software focuses on the definition, scheduling, segmentation, and tracking of marketing campaigns online. MAT makes processes much more efficient by “automating” online marketing tasks, rather than devoting manual efforts to many of the more arduous line items.
Why do you need it?
In pursuit of effective marketing, many companies invest ample amounts of time and money on offline marketing campaigns in hopes that their latest efforts will actually produce meaningful results with absolute return–a shot in the dark. It can be difficult to see the big picture–to understand effective marketing and fully realize how to keep your audience engaged with truly successful messaging, visuals, media, et al. It’s even more difficult to measure the success rates of non-digital marketing endeavors, such as print ads, billboards, or other offline avenues. While such endeavors should still reserve careful consideration, one should note that it’s not as easy to track ROI with offline marketing efforts simply because the statistics are unclear.
We encourage clients to harness the power of the internet for business, especially in regards to marketing, because practically every activity is measurable, results are detectable. It’s easy to track what people are interested in and identify exactly when they are interested. The details of this intelligence greatly inform sales conversations, rightfully aligning marketing with sales at last.
MAT allows you to see exactly who is visiting your site, where visitors are clicking, which forms they are filling out, and you can pinpoint the exact moment a prospect is interested. We can tell the software to watch how leads are interacting with various types of content (pages on your website, forms, email messages, whitepapers, downloads, and more), then automatically score and nurture individuals based on his or her interests and activity. The collected data enlightens sales with keen insight of where leads are positioned in the life of the buying cycle. While interacting with your site, contacts and leads become systematically organized, segmented, scored, and nurtured through the sales funnel with personalized, custom messaging loaded into the software. Very cool, indeed.
We Can Help
We use Marketing Automation software and strongly encourage many of our clients to take advantage of its capabilities, to clean up their marketing strategies, focus their efforts, set lasting plans in motion, and drive measurable success in real time. From installing the tracking codes into your website to creating and monitoring your overall strategy, we can help you put your Marketing Automation plan in place.
Marketing Automation is a major move for business. It’s user-friendly, simple to start, conveniently manageable, and legally sound. We’d love to share our knowledge of the technology with you and demonstrate how the software works: how effective online marketing is handled in the digital demand of today’s world.
Contact us today to set up a free demo and learn more about the true benefits of MAT for your organization.