Couples who have trouble conceiving often choose to pursue solutions such as in-vitro fertilization. These solutions are expensive and stressful and there are no guarantees that they will be successful. Vitality Solutions offers an entirely new kind of insurance coverage specifically for fertility treatments. Their one-of-a-kind, patent-pending model provides financial security and emotional support for women and couples seeking IVF treatment. Fastback worked with Vitality Solutions to create branding, content, and a custom website that not only reflect the supportive nature of the company but which presents insurance in a uniquely positive light.