You need it. We’ve got it.

For three generations, Rental One has rented out the best contractor and construction equipment in Texas. With the addition of their new supply division, R1 Supply, Rental One has become the ultimate, one-stop-shop for all things construction. We’ve worked alongside Rental One as they’ve expanded their online marketing and opened new stores across Texas. From initial online strategy and website to new marketing initiatives and branding, we’ve created practical tools for generating real success that’s measurable in cold, hard cash.

Solution
  • Marketing Strategy
  • Content Strategy and Creation
  • UI/UX Strategy and Design
  • Website Development
  • Software Integration + e-Commerce
  • Mobile Site Design & Development
  • Marketing Automation
  • Customer Assimilation Campaign
  • Environmental Signage
  • Print Ads and other Marketing Collateral

Finely-tooled email marketing.

For Rental One, Fastback created two major email campaigns – a monthly marketing campaign to reinforce the brand and encourage repeat business and an assimilation campaign to educate new credit account customers.

500
users in the assimilation campaign
1273
assimilation messages in year one
99.4
contacts made it all the way through the assimilation campaign

The Fastback team has proven to be an outstanding partner to Rental One. Their strategic process made a huge impact in the success of our website and marketing objectives. Our customer base is not a simple audience to understand, but Fastback learned our business goals and crafted a customized solution that truly fits our model.

Mike O’Neal  President